| 
User login
Methods of self-presentation in mass media texts by Dmitry Bykov (on materials of the “New newspaper”)
The revival of interest in artistic and journalistic genres is one of the tendencies of development of modern journalism. Thus newsmen can use variety resources of influence on target audience. This article is devoted to the investigation of some methods of self-presentation in Mass-media texts. The object of the study is the satirical articles by Dmitry Bykov, which are the materials of the social and political newspaper “New newspaper” for the years 2012 and 2013. Dmitry Bykov writes only satirical articles for this newspaper. These publications are brand for the editorial staff and readers. In this regard, the self-presentation is the main communication strategy. The communication tactics, techniques and language resources providing the self-presentation are analyzed in detail. In conclusion, it is reported that a combination of text in different ways of self allows the journalist not only elevate their status and become a kind of brand publications, but also an effective impact on the consciousness and perception of reality different categories of readers.
Methods of self-presentation, communication tactics and techniques, satirical article, oppositional newspaper
1. Bykov D. L. New and newest letters of happiness. Moscow, Time Publ., 2012. 512 p. (In Russian)
2. Zheltuhina М. R. Exposure potential means of expression in mass media texts: the problem of speech influence of the means of expression in language of mass media. Moscow, Institute of Linguistic Russian Academy of Sciences Publ., 2003. 654 p. (In Russian)
3. Kostomarov V. G. Language taste of epoch. From the observation of linguistic practice of mass-media. Saint-Petersburg, Zlatoust Publ., 1994. 319 p. (In Russian)
4. Sokov А. I. From the notes to the feuilleton. Novosibirsk, Novosibisk Polygrafkombinat Publ., 2005. 141 p. (In Russian)
5. Solganik G. Y. On regularities of the development of the language newspaper in the twentieth century. Bulletin of Moscow state University. Series 10. Journalism, 2002, no. 2, pp. 39–53. (In Russian)
6. Teplyashina А. N. Comic genres and forms in the text of modern Russian newspapers and magazines. Saint-Petersburg, Saint-Petersburg University Publ., 2006. 286 p. (In Russian)
7. Fedosyuk М. Y. The techniques of «demagogical rhetoric» as a component of polemical art. The rhetoric in the development of man and society. Perm, West Ural Training and Research Centre Publ., 1992. pp. 94–99. (In Russian)
